1773HR & Marketing Services
Marketing Services / Market Research & Consumer Insights
Market Research & Consumer Insights
Decide with data, not with a hunch.
Field surveys, focus groups and competitor analysis run across Ghana, written up as findings you can actually act on.
What's Included
Research designed around a decision
Field Surveys
Trained enumerators collecting real responses on the ground.
Focus Groups
Moderated sessions that surface the why behind the numbers.
Competitor Analysis
Pricing, positioning and gaps across your category.
Findings Report
A written report with clear, prioritised recommendations.
How This Is Priced
Quoted per study
Research is priced on sample size, method and geography. We give a fixed quote and a timeline before any fieldwork begins.
Our Process
From question to recommendation in 4 steps
01
Frame the question
The decision the research has to inform.
02
Design & field
Instruments built, enumerators trained and deployed.
03
Analyse
Data cleaned, weighted and cut the ways that matter.
04
Present
Findings walked through with your team, in plain language.
What We Deliver
Consumer SurveysFocus GroupsMystery ShoppingCompetitor MappingInsights Reporting
Best Suited For
Product LaunchesPricing DecisionsNew Market EntryBrand Health Checks
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About to launch on a guess?
Tell us the decision you're facing and we'll design the study around it.